Butler Bros Mark V Rebuild

Rebuild Project

Follow along as Jenna Industries rebuilds a Butler Bros Mark V logging truck.

Jenna's Factory Operations: Setting the Standard

Dane Magdanz oversees the rebuild operations. Dane is the great-grandson of Cliff Coulson, a logging pioneer who started logging in 1947 after returning from the war. Cliff’s first truck was a Kenworth, and his first new truck was a 1956 Hayes HD, affectionately known as a ‘baby Hayes.’ The ‘baby Hayes’ was completely rebuilt in the early 1980s by Coulson’s friend John Casnave and is still displayed at Island truck shows. John was the renowned designer and builder of the famous Challenger trucks, of which 14 were built. Coulson later owned many off-highway heavy-haul trucks, all purpose-built in British Columbia to serve the Pacific Northwest logging industry.

During that time, heavy haul trucks included Pacific P16, Kenworth 850, and Hayes HDX, collectively called ‘Fat Trucks on the Coast,’ ‘Prime Movers in the oil fields,’ and ‘Sows in Alaska.’ Notably, production of these trucks began in the early 1960s and continued through to the mid-1990s, a true testament to the design and strength of these purpose-built units. 

Today, Jenna rebuilds these iconic 50-year-old heavy-haul trucks with new or rebuilt components. Logging industry specialty parts are eliminated and replaced with relevant mining, oil patch, and other industry parts.

Butler Bros truck with log loader

History of the Butler Bros Mark V